This lame report deals with children demanding cereal because of famous TV and movie cartoon characters being put on the box. They want the Shrek and Dora the Explorer. I find this study rather bogus since for decades we've had cartoon characters on the box. The difference being when I was a kid, the cartoon characters on the boxes were stars in their own right. Cap'n Crunch, The Trix Rabbit and Frankenberry didn't need to be part of a bigger project. Cap'n Crunch's original cartoons were more entertaining than the Saturday morning shows they sponsored. Where's the study explaining why anyone buys anything promoted by a Kardashian?
http://www.cnn.com/2010/HEALTH/06/21/cartoon.characters.junk.food/index.html?hpt=C2
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